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V001 TAMA        /        VISUAL IDENTITY




O.C.E.A.N


Tama is built around a personality test based on the Big Five model, a widely used framework in psychology that breaks personality into five traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.






001 /  


Openness
002 / Conscientiousness
003 / Extraversion
004 / Agreeableness
005 / Neuroticism


Concept


Through a series of carefully designed questions, the test invites users to reflect on their thoughts, behaviors, and preferences. As they respond, their answers shape the outcome of the test, leading to a personalized profile that reveals key insights about how they relate to the world and to themselves.

This self-discovery is brought to life through a dynamic 3D sphere, a visual metaphor for the user’s personality. The
sphere transforms with each answer, evolving organically in response to the user’s choices. By the end, it becomes a unique, living portrait of the user, accompanied by a clear breakdown of their personality traits. Tama offers more than results, it offers a space for reflection, where identity is explored through both words and form.

Concept


The app brings the project’s philosophy to life through a clean, minimalist interface and an evolving 3D sphere that responds to each user interaction. As users move through the experience, the sphere transforms fluidly. A quiet, visual reflection of the changing self.

At the journey's end, detailed result charts provide a deeper understanding of the user's personality, and will give a detailed personality breakdown that is engaging, shareable, and interactive. The app encourages further exploration, fostering a deeper connection to oneself. It combines functionality and poetry, capturing Tama's mission: to guide users toward self-awareness and transformation.
001
002
003

001 / Onion Layers: A layered structure compares the user’s scores with the averages, emphasizing depth and complexity.002 / Weaving Loom: Inspired by the threads of fate from mythologies, this design uses thread density to represent higher scores.003 / Sphere Dissection: This personal view deconstructs the sphere into the Big Five dimensions. Denser white spectrums reflect higher scores, with a striking black background symbolizing self-illumination through shadow.


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edition                                                                    app teaser