M001 TAMA / MOTION (app teaser)
Intention
Tama is built around a personality test based on the Big Five model, a widely used framework in psychology that breaks personality into five traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Through a series of carefully designed questions, the test invites users to reflect on their thoughts, behaviors, and preferences. As they respond, their answers shape the outcome of the test, leading to a personalized profile that reveals key insights about how they relate to the world and to themselves.
Concept
The video is a visual reflection of the inner self.
The sphere (fluid and constantly evolving) represents the complexity and changeability of human identity. Its movement, shaped by the user’s responses, symbolizes how we are influenced by both conscious decisions and deeper, often hidden parts of ourselves. The black and white aesthetic removes distractions, focusing on light and shadow. A metaphor for introspection and the contrasts that shape us.
By the end, it becomes a unique, living portrait of the user, accompanied by a clear breakdown of their personality traits. Tama offers more than results, it offers a space for reflection, where identity is explored through both words and form.
This teaser isn’t just a promo, it’s a poetic expression of Tama’s core idea:
The soul isn’t fixed. It grows, shifts, and deepens with every experience.
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